Private equity-funded technology companies are destined inevitably for an exit – whether that’s further private equity investment, trade sale or even IPO. Privately owned technology companies, too, must eventually realise an exit and value for the shareholders. Lifestyle businesses do not often last long in the technology sector.



Understanding and focusing on the right exit value drivers is crucial. But so is getting yourself on the radar of venture capitalists and trade buyers through proactive marketing and communications. Early and often.


Chameleon delivers a clear, three-phased plan that builds the profile and focus of your business, paving the way for future growth and an exit that delivers maximum value. The sooner this plan is put in place, the better the end result for you and your shareholders.

Growth Marketing


Accelerating your brand

Chameleon specialises in working with transformational companies – especially those preparing for investment and rapid growth. We offer a strategy blueprint and a communications programme to take technology businesses from early stage funding through to exit.


Our team of specialist senior advisors have extensive experience in identifying and communicating the core exit value drivers of growth businesses. We establish a strong process, a clear company story with distinctive positioning and auditability from the outset – creating and delivering sustained awareness of your business’s unique proposition and strengths through marketing communications, analyst relations and PR.


The team

Tom Berry, CEO

Helen Holland, Founder and Chair

Tom Buttle, Director

Mark Lane


Chameleon – support for your exit

Our ultimate goal is your successful valuation, exit and next phase of growth for your business. And it’s never too early to start.
To discuss your successful exit with our CEO, Tom Berry.